PPC Executive
0 - 6 Years Experience
At Starland, the PPC Executive manages paid advertising campaigns across platforms like Google Ads, Bing Ads, and social media. They optimize ad spend, create compelling ad copies, analyze campaign performance, and implement strategies to maximize ROI. The role involves close collaboration with marketing and creative teams to drive traffic, leads, and conversions effectively.
- Create, schedule, and publish content across social media platforms.
- Conduct keyword research and develop high-performing ad copies.
- Monitor campaign performance, CTR, CPC, and ROI.
- Perform A/B testing on ads, landing pages, and creatives.
- Analyze competitor strategies and adjust campaigns accordingly.
- Prepare reports with insights and recommendations for management.
- Collaborate with marketing and content teams for targeted campaigns.
- Stay updated with PPC trends, tools, and industry best practices.
- Bachelor’s degree, IT, or a related field.
- Proven experience managing PPC campaigns on Google Ads, Bing, or social media platforms.
- Strong understanding of keyword research, bidding strategies, and ad optimization.
- Analytical skills to interpret data and improve campaign performance.
- Proficiency with PPC tools (Google Ads, Google Analytics, etc.).
- Excellent communication, creativity, and problem-solving abilities.
- Ability to manage multiple campaigns and meet deadlines.
- Up-to-date with the latest PPC trends and digital marketing practices.
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